JAKARTA, 13 July 2023 – The Indonesian Halal Tourism Association (PPHI) in collaboration with the DKI Jakarta Tourism and Creative Economy Service (Disparekraf) is again holding a Technical Guidance (Bimtek) activity entitled “Innovation for the Development of Sustainable Muslim-Friendly Tourism.” This event was held as a concrete step for PPHI to continue to contribute to strengthening the sustainable Muslim-Friendly Tourism industry in Indonesia.
Bimtek activities were held offline at the Borobudur Hotel, Central Jakarta, lasting for two days, Thursday-Friday (13-14 July) opening at 08:00. The first day was filled with two talk show sessions that brought in expert speakers in the field of Muslim-friendly tourism. Meanwhile, on the second day, the agenda was a Famtrip to Kampung Betawi in the Setu Babakan area, South Jakarta. This technical guidance was also attended by several business actors from Malaysia who were expected to open up opportunities for direct business transactions between business actors.
The series of Bimtek events were attended by various industry players from the tourism sector, including business actors who are members of the associations ASITA, ASTINDO, ASPPI, HPI, PPHI, DKI Jakarta Regional Work Units (SKPD), members of the Indonesian Hotel and Restaurant Association (PHRI), members tourist destinations that are members of the Indonesian Recreation Park Business Association (PUTRI), halal tourism communities or associations as well as several business actors from neighboring Malaysia.
This Bimtek activity is designed with the main aim of achieving several things that are very relevant and important for the development of Muslim-friendly tourism in Indonesia, including: increasing understanding about Muslim-friendly tourism, increasing the capabilities of tourism business actors and human resources, increasing the ability to adapt to post-pandemic changes and the era of digitalization and increasing competitiveness to exploit opportunities for the Big Size High Growth Muslim (halal) market with the number in 2019 of the Muslim tourist market amounting to 160 million tourists (expenditure of US$ 194 B with growth of 7.5%) while the Chinese tourist market is below the Muslim tourist market. namely 155 million tourists (expenditure of US$ 77.1B with growth of 3.3%) thus showing that the Muslim tourist market is the main market, not a niche market.
It is hoped that the Bimtek event can become a platform to provide understanding and implementation of the concept of Muslim-friendly tourism in the business sector and tourist destinations. Apart from that, technical guidance can be a follow-up to Indonesia’s success in ranking 1st again in the Global Muslim Travel Index (GMTI) on June 1 2023 in Singapore, issued by Mastercard Crescentrating. This momentum is also a preparation for the DKI Jakarta Province in preparing itself at the business actor and human resources level by implementing global benchmarking, namely an international rating program for the quality of Muslim-friendly tourism business products and services, namely “Muslim Friendly Rating for Services and Facilities in Travel, Tourism and Hospitality Segment” by Mastercard Crescentrating in collaboration with PPHI.
Furthermore, there will be an ongoing national level program, namely the Indonesia Muslim Travel Index (IMTI) 2023 program, the results of which will be announced in October 2023. This activity is expected to spark the growth and development of Muslim-friendly tourism in DKI Jakarta. DKI Jakarta is also expected to become the main Muslim-friendly tourism destination in Indonesia which will have an impact on increasing foreign exchange earnings from foreign tourists and increasing Regional Original Income (PAD).
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For further information, please contact:
Rifai Chaniago (Direktur Eksekutif PPHI)
WhatsApp : +6285159066892
Email : sekretariat@pphi.id
Website : pphi.id
Instagram : @pphi_id