PPHI Establishment
Indonesia Halal in Tourism Association (PPHI) established in 2012, Our members consist of diverse stakeholders within the Muslim-friendly tourism sector, including hotels, restaurants, travel agents, shopping centers, spas, tour guides, halal chefs, halal/sharia compliance auditors, consultants, academics, and media professionals.
PPHI Strategic Initiatives
ACCELERATING REVIVAL AND DEVELOPMENT OF SUSTAINABLE TOURISM INDUSTRY BY CAPITALIZING BIG SIZE – HIGH GROWTH
PPHI Strategic Initiatives, Program and Activities focus on the aspects of Sustainable Improvement for Industry/Destination Competitiveness, Marketing Development and Big Data Platform, and Continuous Improvement of Indonesia Muslim Friendly Tourism Ecosystem to foster strong Integrated Leadership Commitment to transform Indonesia to be the key player in the Global Muslim-Friendly Tourism Industry.
PPHI actively supports the ongoing Enhancement of Industry and Destination Competitiveness through:
- Rating for Industry / Destination Competitiveness

- Industry / Destination Competitiveness Researches and Reports

To boost global awareness of Indonesia as a top destination for Muslim-friendly tourism, PPHI organizes events such as familiarization trips, sales missions, and international travel fairs. This includes the International Halal in Travel Summit, a central event fostering B2B and B2C engagement. Additionally, the development of a big data platform and a Muslim-friendly travel advisory enhances targeted marketing and connects international travelers with local tourism offerings.
- Awareness Program, Familiarization Trip, Sales Mission and B2B & B2C Travel / Trade Fair

- Muslim Friendly Travel Guide / Advisor



- International Halal in Travel Summit

PPHI is committed to strengthening Indonesia’s tourism ecosystem through Providing training, educational programs, management consultancy, technical support, and advocacy to enhance industry competitiveness and practices.
- Training, Education, Management, Consultancy, Technical Assistant & Advocacy
SUSTAINABLE DEVELOPMENT GOALS GOVERNANCE FOR IMPROVEMENT FOR INDUSTRY / DESTINATION COMPETITIVENESS








MARKETING DEVELOPMENT AND BIG DATA PLATFORM











CONTINUOUS IMPROVEMENT OF INDONESIA MUSLIM FRIENDLY TOURISM ECOSYSTEM








PPHI National Board
Advisory Board 2021 - 2026
National Board (DPP) 2021 - 2026